Game On: The Role of Independent Educational Consultants in College Admissions

Unlike school-based counselors, independent educational consultants (IECs) don’t have an “off-season.” Like professional athletes, we are either actively engaged in the game or training for the next round of college applications.

For many students and families, navigating the college admissions process can feel overwhelming—especially with student-to-counselor ratios nearing 500:1 in public schools. That’s where independent college advisors step in, offering personalized guidance to help students make informed decisions.

What Do Independent College Consultants Really Do?

The nature of my work means I often meet with students and families during late afternoons, evenings, and weekends—when it’s most convenient for them. However, my role goes far beyond one-on-one meetings. I also:

✅ Conduct in-depth college research and admissions strategy planning
✅ Make direct calls to admissions offices for up-to-date insights
✅ Teach students essential college application skills
✅ Travel extensively to visit campuses—the average independent counselor visits 19 colleges per year (Independent Educational Consultants Association, IECA)

Contrary to popular belief, independent college counseling isn’t just for the ultra-wealthy. Less than one-third of families using IECs are considered upper middle class or wealthy. Many consultants, including myself, offer affordable hourly rates, mini-packages, and multi-year contracts designed to fit a variety of budgets.

Why Independent College Counselors Matter

🎓 60% of U.S. high school students receive NO college advising services
🎓 The average public school counselor spends just 38 minutes on college guidance throughout a student’s entire high school career
🎓 Students who work with independent consultants are 3x more likely to attend an out-of-state college and 4x more likely to enroll in a private institution (IECA data)

College admissions success isn’t about last-minute applications—it’s about planning ahead. For sophomores and juniors, now is the time to get in the game!